Amazon Campaign Builder

At a glance

Quick navigation to the key sections on this page.

Role

I designed a template-first approach for quickly launching new campaigns, ensuring they follow a naming structure to allow for easy organization. The focus is reducing setup time and eliminating repetitive copy-paste errors.

Stack: Python · structured configs/templates

Scope of work

The Campaign Builder separates “what we want to launch” (templates, SKUs, targets, budgets) from “clicking through the console fifty times” by driving creation through structured inputs.

• Reusable templates: define campaign/ad group patterns once and reuse them across products or markets.
• Input validation: ensure required fields are present before anything is uploaded/launched.
• Consistency: enforce naming, match-type structure, and guardrails for scale.

How it works

Templates capture the structure once (naming, match types, default bids, placement splits). Inputs are just the things that change per launch: SKUs, ASINs, budgets, and market. The tool merges the two so you are not rebuilding the same tree in the console for every product line.

• Define templates: campaign types, ad group patterns, default targets, and naming rules.
• Provide inputs: SKU/ASIN lists, budgets, markets, and optional overrides per row.
• Generate output: bulk-upload spreadsheets or structured payloads for an API client.
• Validate: catch missing fields, invalid combinations, and duplicate entity keys before anything goes live.
• Launch: apply via bulk upload or API, then verify a sample set in Ads Manager.

Workflow

From template + inputs to validated output and launch.

Results

• Less setup time: spin up consistent structures without manual console repetition.
• Lower error rate: validation reduces accidental misconfigurations and missing fields.
• Scalable structure: templates make it easier to expand campaigns across products/markets.