Curriculum Vitae

MSc Financial Technology

University of Exeter · Sep 2025 to Sep 2026

Key Modules: Advanced FinTech, Smart Contracts, Law for FinTech, Applied Econometrics, Financial Modelling

BSc Accounting and Finance

University of London · Sep 2018 to Aug 2022

Key Modules: Statistics, Innovation & E-business, Financial Management, Financial Reporting

Business Strategy, Product Manager

Freelance E-Commerce Consulting · Remote · Sep 2022 to Sep 2025

• Directed product strategy and data-backed budgeting across international markets, using KPI frameworks and performance tracking to consistently beat revenue targets by over 20% while protecting profit margins.
• Designed and executed scalable go-to-market strategies for key clients across Amazon and direct channels, leveraging market research and customer insights to drive up to 60% revenue growth over three years and secure top-5 Amazon rankings for flagship products.
• Managed over $1m in cumulative advertising budgets across multiple channels, reallocating spend to highest-performing platforms and optimising Amazon campaigns at campaign level using ACOS, conversion data and keyword performance, generating over $5m in direct advertising revenue and ~$10m in total client revenue.
• Engineered Excel VBA and AI-driven automation systems across client operations, including rule-based Amazon campaign optimisation between profitability and ranking goals, eliminating manual overhead across campaign management, inventory and reporting workflows.

Accounting Intern

Al Ghurair Giga · Jun 2021 to Aug 2021

• Collaborated with the Head of Finance to define requirements for an accounting system, digitising receipts and paper records into a centralised database, improving reporting accuracy and retrieval.

Operations Intern

Bank Al-Falah · Dec 2019 to Feb 2020

• Supported cross-departmental daily operations at a major commercial bank, maintained premier-tier client relationships and contributed to retail banking product sales through direct client engagement.

President, FinTech Society

FinTech Society, University of Exeter · Oct 2025 to Present

• Led the relaunch of the University of Exeter FinTech Society, defining the strategic roadmap, organising industry speaker events and growing the society’s membership and engagement from the ground up.

Treasurer, Postgraduate Society

Postgraduate Society, University of Exeter · Oct 2025 to Present

• Manage society finances including budget planning, liaison with the Students’ Guild for funding compliance.

SmartFundX

BEEM161, Smart Contracts · Mar 2026

• Conceptualised and directed the development of a decentralised crowdlending platform on Ethereum Sepolia testnet, designing platform architecture and features including investor voting mechanisms for fund release approval and on-chain capital accountability, integrating a Django frontend with Solidity smart contracts.

Kin (Life Simulation Game)

Flutter · Jan 2026 to Present

• Designed complete game architecture, engineering a complex in-game economy that included inventory management systems, item scarcity models, and social interaction mechanics.

Algorithmic Trading Bot

Python · Jan 2026

• Collaborated with an active trader to translate trading strategies into a rule-based automated system, defining pattern recognition logic, entry/exit criteria and risk parameters to enable systematic trade execution.